Abstract

This paper attempts to find a relation between the public perception of a company and its stock value price. Since social media is a very powerful tool used by a lot of people to voice their opinions on the performance of a company, it is a good source of information about the public sentiment. Previous studies have shown that the overall public sentiment collected from sites like Twitter do have a relation to the market price of a company over a period of time. The goal is to build on their research to improve the accuracy of predictions and determine if the public perception surrounding a company is a driving factor of its stock growth.

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