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Abstract
This paper investigates time pressure impact on en-route choice behavior under guidance information. The impact of time pressure constraints is quite evident in en-route choice decisions. Understanding en-route choice behavior under time pressure and predicting route choices are important components in the overall goal of building a more reliable and efficient advanced traffic information systems (ATIS). A hybrid model to predict en-route driver routing decisions under guidance information is proposed. The model accounts for the observed changes in choice probabilities, including preference reversals as a function of time limit.
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