Time Perspectives in International Joint Ventures:

Abstract

This paper recognizes a new era for international joint ventures (IJVs) in which venturers must agree to center the venture's efforts in developing new products, regardless of its previous primary purpose. After the reasons behind the cyclical evolution in the purposes and motivations of the venturers is reviewed, the paper argues that time is a multi-dimensional variable which every organization enacts in a unique fashion. IJVs must entrain the respective time reckoning systems of the partners if the venture is to avoid strategic and operational difficulties. Assuming that the venturers' temporal asymmetry yields asynchrony in the venture, the venturers' divergent time horizons are used to demonstrate the likely impact on marketing issues. This concept extends the literature on problems unique to IJVs by identifying an element which will help assess the compatibility of potential IJV partners throughout the life cycle of the venture's industry as well as provide a neutral issue on which all entities may ...