Time-Based Corporate-Social-Responsibility Evaluation Model Taking Chinese Listed Forestry Companies as an Example

Xinfei Li,Heng Xu,Baodong Cheng

doi:10.3390/su13147971

Abstract

With the rapid development of the economy, corporate social responsibility (CSR) is receiving increasing attention from companies themselves, but also increasing attention from society as a whole. How to reasonably evaluate the performance of CSR is a current research hotspot. Existing corporate-social-responsibility evaluation methods mostly focus on the static evaluation of enterprises in the industry, and do not take the time factor into account, which cannot reflect the performance of long-term CSR. On this basis, this article proposes a time-based entropy method that can evaluate long-term changes in CSR. Studies have shown that the completion of CSR in a static state does not necessarily reflect the dynamic and increasing trend of CSR in the long term. Therefore, the assessment of CSR should consider both the static and dynamic aspects of a company. In addition, the research provides the focus of different types of forestry enterprises in fulfilling CSR in the long term, and provides a clearer information path for the standard identification and normative constraints of different types of forestry enterprises CSR.

Highlights

IntroductionCorporate social responsibility (CSR) refers to the welfare-spillover behavior that enterprises should undertake, targeting shareholders, consumers, governments, the environment, and communities on the basis of profit maximization [1]
By using the model introduced in this article to calculate and analyze the quantitative data of forestry corporate social responsibility, it is possible to obtain a ranking of the degree of change in the implementation of social responsibilities of various enterprises during the
The former describes the degree of changes in corporate-social-responsibility performance during the whole period of 2011–2016, and the latter describes the degree of corporate-social-responsibility performance in each year

Summary

Introduction

Corporate social responsibility (CSR) refers to the welfare-spillover behavior that enterprises should undertake, targeting shareholders, consumers, governments, the environment, and communities on the basis of profit maximization [1]. It is an important behavior of stakeholder relationship construction [2], an increasingly important strategic issue in the management field, and a research focus and hotspot in the academic field [3]. Numerous studies showed that the implementation of corporate social responsibility makes consumers evaluate a company higher [9,10,11]. Corporate-social-responsibility behaviors can help companies better develop by establishing a good company reputation and gaining consumer recognition [14,15]

Objectives

Results

Conclusion