TikTok’s Innovation Strategy: An In-depth Analysis of its E-commerce Expansion

Abstract

This paper explores TikTok’s evolution and business prospects as a global social media platform. The purpose of studying TikTok’s innovation strategy on e-commerce is to have an in-depth understanding of TikTok’s innovation practice in the field of e-commerce and to provide valuable insights and enlightenment for academic research and practical application in related fields. First of all, to understand TikTok’s innovation strategy in the field of e-commerce, this paper studies TikTok’s innovation strategy in the field of e-commerce. It explores the principle and way of thinking behind it. Learn how TikTok combines social media and e-commerce and offers a unique user experience. Secondly, based on some actual successful cases of TikTok, evaluate the effect of TikTok’s e-commerce strategy: study the effect and influence of TikTok’s e-commerce strategy; Put forward suggestions for TikTok’s e-commerce development. Based on the research results, suggest corresponding improvement or expansion suggestions for TikTok’s innovation strategy in the e-commerce field.