Tickling the taste pallet of the people of bhubaneswar: A perceptual study on the affinity towards food of northern and southern India

Abstract

Finding and analyzing the reasons of cultural differences with respect to culinary habits of different regions is one of the primary components of research into people's taste of different food items. This topic is of great importance in the pursuit of specific affinities towards food items. Grasping people's likeness towards different food items and assessing their preference through taste is an important aspect. This study tries to detect the interaction patterns of north and south Indian cuisines as well as characteristics of emotions towards the food items by people. In this study we have tried to find out the differences between the perceptions of people living in Bhubaneswar towards North and South Indian food by analyzing 258 respondents chosen using simple random sampling method in the city of Bhubaneswar. The data collected were analyzed using descriptive analysis and chi-square test. Moreover, the study shows the feelings of individuals and the insight of taste diversity between South and North India and the characteristics that are sensitive under the influence of food diversity between the two regions’ food items. The study helps to provide effective solutions from the macro perspective, which has been challenging for the cosmopolitan food distribution pattern.