Ética publicitaria en México

Abstract

The regulation of advertising throughout the world ranges from almost total restriction, prohibitions on certain products, limitation of hours or use of some media, to extensive permissiveness with self-regulatory ethical codes or standards established by the publishers or advertisers themselves. This paper discusses advertising organizations in Mexico, and how they evolved from trying to be recognized to the constitution as pressure group with international alliances that are fighting against the promulgation of government regulations and looking for industry self-regulation.