Ética periodística para una información con perspectiva de género

Abstract

Main topic / subject: The objective of this work is to carry out a theoretical reflection on new communicative strategies, focused on journalistic ethics. This ethics would be useful for the setting-up of a journalism with gender perspective. The research addresses the role of the media in the social construction of gender, based on the social responsibility paradigm. Logical development of the subject: In recent years, the concern for the informative treatment of these issues has increased exponentially, at the same time that a greater degree of awareness about the relationship between men and women has taken place. Traditionally, media representations of gender had contributed to the reinforcement of stereotyped archetypes. Against this, journalistic organizations must modify their approach, using a gender perspective. This responsibility in a broad sense is what our study is based on. Author’s point of view and contributions: Our main contribution is a new assessment of the concept of journalistic ethics, which becomes central to news with gender perspective. This ethics includes all phases of the information production process. Therefore, it is put forward as a tool for the media to fight sexist gender roles as a whole. Implications and conclusions: The conclusions have impacts on the social representation of gender, triggered by the development of a journalistic perspective that helps to ending macho archetypes. In addition, our approach involves an amendment to the main ethical codes applied in Spain, outdated in gender equality. On the other hand, some regional audiovisual councils are aligned with our ethical dimension. Journalism, as a social profession, has to be open to these proposals that would contribute to meeting the informational needs of women, usually forgotten by the masculinized nature of media companies.