Abstract
The Ugandan market has recently thrived from products designed for local population consumption. They have also strengthened the economy and protected the environment. These products are designed by innovators, inventors and companies that identify and fill loopholes in various market sectors that Western and Asian suppliers have not penetrated. The youth in Uganda is a catalyst for local and foreign innovators and investors wanting to design and distribute products that will improve their livelihoods and the economy at large. In this paper, four innovative products that are thriving in the Ugandan market will be studied. One futuristic product will also be mentioned. They provide answers to Uganda’s economic challenges ranging from energy crisis, poor or no transportation, access to hygiene/health and education services and “miseducation” and how these products are being designed to give solutions.
Highlights
Uganda’s current population is approximately 43.5 million with 80% under the age of 20 years whereby ages 0 - 15 years are 49.9% of the population
If the middle and high income working classes were given the chance to use the good quality local coffee or cotton, they would be able to appreciate and market them. This can be realised by installing a Product Service Value System (PSVS) to better understand what the consumers’ wants are and how a product adds value to their lives on usage, lifestyle and cultural levels (Figure 5)
With only 2% of the population being 65 years and above, the youth do not have the luxury of waiting for jobs upon completion of education
Summary
Uganda’s current population is approximately 43.5 million with 80% under the age of 20 years whereby ages 0 - 15 years are 49.9% of the population. The young population of 0 - 15 years has a dependency ratio of approximately 104%, putting a heavy strain on the productive age group of 25 - 64 years. This pressure has made innovators, inventors and companies think of pragmatic solutions especially in the capital city, Kampala and major towns. This is a stark contrast to Chinese and Western populations whereby people of ages 25 - 64 years are the majority at 73.6% and are able to support the young and the elderly groups. Though China is a second world country (58% of its population is rural), it has more strengths than Uganda but it is not as advanced as developed countries (Figure 2)
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