Abstract
Abstract : A three-mode factor analysis was computed using behavioral differential data obtained by Triandis, Tanaka, and Shanmugam (1966) from approximately 100 S's in each of three cultures: America, Japan, and India. Four factors were found for Mode I (behaviors). They were Respect, Institutionalized Marital Acceptance, Friendship Acceptance, and Affect with Submission. The four factors for Mode II (stimuli) were rotated to give factors for sex, age, occupation, and religion. There were six Mode III (subject) factors. The mean loading for each sample on each Mode III factor was computed. The core matrix shows the relationships among the three modes. Interpretation of the core matrix provided information not revealed by classic factor analysis, particularly concerning difference in 'points of view' within each of the samples.
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