Abstract

The 2000 U.S. presidential election resulted in one of the closest and most controversial outcomes in U.S. history. Green Party candidate Ralph Nader had little chance of winning, but nevertheless impacted the race in several close states and arguably swung the race from Al Gore to George W. Bush. This research examines Ralph Nader's “urban strategy” to win 5% of the vote for president and the bases of his electoral support. This study uses the METRO_2000 data set which contains a variety of publicly available variables for 276 U.S. metropolitan statistical areas (MSAs) in the year 2000. The analysis uses OLS regression to examine the determinants of the percentage of the vote for Nader in each MSA. The results indicate that the Nader vote was positively influenced by key electoral variables such as the level of electoral participation, whether Nader was on the ballot or could be written in, and the closeness of the race in state polls leading up to the election. The Nader vote was also higher in MSAs with high percentages of voters who supported Nader programs including environmentalists, those favoring universal health care and gay rights, union members, and MSAs that were college towns or with high percentages of college-educated voters. Ralph Nader's urban strategy effectively mobilized enough of his electoral base to impact the 2000 election, but electoral constraints and the closeness of the race prevented him from achieving his goal of attaining 5% of the vote. This case holds lessons about the limits and possibilities of third party campaigns in U.S. presidential elections.

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