Abstract
Font design for interface has gradually attracted attention with the widespread use of mobile clients, especially Chinese font design is not a bold font, and the font style becomes more and more diverse. This paper takes three principles of contemporary font design as the core, and analyzes the role of emotion, structure and artistry in font design. Meanwhile, the paper also designs “Bing Tahoma” based on the three principles of font design.
Highlights
Font display in high resolution has become more and more detailed because the limitations of screen display on fonts have decreased with the advanced technology
Font designers need to break through the previous changes to provide mobile fonts with a more humane spirit and fonts that can meet the emotional needs of users
The font design in the era of digital media is easy to recognize from the initial text to the current font needs to meet the emotional needs of users
Summary
Font display in high resolution has become more and more detailed because the limitations of screen display on fonts have decreased with the advanced technology. The era of mobile phone interface with Bold as the only font fades. Users are not satisfied with Bold so that the demand for new fonts is increasingly urgent. Font designers need to break through the previous changes to provide mobile fonts with a more humane spirit and fonts that can meet the emotional needs of users. The new mobile font era requires designers to pay more attention to emotion, structure, and artistry
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