Abstract

In the information age, with new technology emerging, logo design concepts, expression forms and application scope have been greatly expanded, which are different from those of past graphic design. The article focused on the three new expression forms of logo design—3D, dynamics and interaction. The author tried to extract their different design languages from traditional ones, summarized their design methodology and design features, and further dug into them for the reasons of their emergence in order to get knowledge of the modern logo design trend and tried to provide new thoughts and references for designers.

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