Abstract

Product packaging design is a work that integrates graphic design and three-dimensional design. 3D visualization technology and digital virtual interaction technology in virtual reality are developing rapidly in packaging design applications. On the one hand, this study discusses the application of digital technology in the three-dimensional design of packaging structure, including packaging carton structure design, packaging container modeling design, and packaging two-dimensional visual design. On the other hand, this study studies the color correction algorithm of packaging design and proposes a color correction based on the visual characteristics of human eyes. The pattern search algorithm finds a local optimum, and the initial value affects the correction result. Therefore, inspired by the color perception properties of the human visual system, the image is corrected by combining visual multichannel and visual nonlinearity. The experimental results of the algorithm are more consistent with human visual perception.

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