Abstract
In this paper, the term “corporate social responsibility” (CSR) was first observed based on the existing pyramid, which defines CSR as a set of economic, legal, ethical, and philanthropic activities. Then the dimensioning of the model of corporate responsibility in postal system was performed, where seven categories of the CSR model were defined. Only one category (out of seven) represents a set of all four activities defined by the existing pyramid. Based on this, a new model of CSR in the postal system was developed, that is seen through the development of three dimensions of the postal network: physical (PH), electronic (E), and financial (F). The main objective of the paper is to define a CSR model that will ensure the economic, social, and environmental development of the postal market by synergistic operation of all three dimensions of the postal network. An analysis of the existing state of the postal services market was carried out, and then the level of the future development of the postal network was determined. Through evaluation or systematic and objective assessment of the CSR model based on the determined parameters, measurability of the CSR model is assured. This paper deals with the case of the public postal operator (PPO) in the Republic of Serbia (RS).
Highlights
1.1 Theoretical background of corporate social responsibilityCorporate social responsibility (CSR) is a concept that emerged in the 1950s in the United States, as a field of study in economics
In accordance with the above mentioned, the main goal of this paper is to study the dimensions of corporate social responsibilityCorporate social responsibility (CSR) and to propose a model for measuring CSR in the postal system, which should provide: –– customer care; –– care for the environment by reducing the harmful effects of carbon dioxide emissions and other harmful exhaust gases; –– better utilization of the existing resources of the postal network, local community, and business environment to achieve energy efficiency and reduce energy consumption; Philanthropic Ethical Legal
The results presented in this paper have confirmed that it is possible to ensure socially responsible operation of the postal system through the development of the physical, electronic, and financial dimensions of the postal network
Summary
1.1 Theoretical background of corporate social responsibility. Corporate social responsibility (CSR) is a concept that emerged in the 1950s in the United States, as a field of study in economics. According to the European Commission, it is defined as “the concept by which the company integrates care for society and the environment in its business activities and interaction with its stakeholders on a voluntary basis” [1]. According to Hopkins [2], socially responsible operation is defined as “the attention with which we relate in an ethical and socially responsible manner to interest-bearing groups that are located out of organization, and within the organization.”. In a book written by Dahlsrud, a general definition is proposed, whereby “socially responsible operation refers to the responsibilities of the company and to the undertaking of measures within companies that exceed their legal obligations and economic/business objectives, while emphasizing three main objectives: economic, social, and environmental” [3].
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