Three approaches to the psychology of culture: Where do they come from? Where can they go?

Abstract

Cultural psychology, cross‐cultural psychology, and indigenous psychology are three approaches to the psychology of culture. The author begins by comparing the three approaches – conceptually, methodologically; and historically. She concludes that each approach has contributed knowledge of the “deep structure” of culture to the field of psychology. This “deep structure” consists of the framework of individualism and collectivism; particular cultures are therefore surface forms of one or the other of these basic cultural frameworks. Rather than being universal, classical social and developmental psychology are seen as reflecting a particular indigenous psychology. For the future, a truly universal psychology must offer a theoretical framework that encompasses alternative indigenous psychologies.