Abstract
Because of its gambling nature, lottery gaming has been associated with bankruptcy, the destruction of families, crime and gambling addiction. Despite these stigmas, a Malaysian lottery company has managed to brand itself, especially its gambling activities, in a positive way. Using Fairclough’s framework of analysis, the methods used to present this lottery company and its activities in a positive light are deconstructed by examining its contents in an influential daily newspaper. The false positive associations of the lottery company revealed in the analysis suggest that the lottery company is likely using the newspaper as a subliminal messaging media to promote its activities, thus indicating a possible compromise in journalistic and editorial integrity.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.