Abstract
FQ columnist Laurie Ouellette discusses The Real World Homecoming, a reboot of the seminal MTV reality show that incorporates reflexivity’s slipperier ways and shows how intertwined the content industries and ordinary people have become. Homecoming gathers the original Real World cast members, now middle-aged, not to produce a sociological account of lived biography or to examine mediated personhood, but to produce value from a dormant brand.
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