Abstract
PyeongChang made strong bids for 2010 and 2014 Winter Games and came in second in both races. As a runner-up to 2010 Vancouver and Sochi by seven votes, PyeongChang is hoping for a ‘third time lucky’. This paper examines the bid legacy of PyeongChang, both soft and hard gains, and evaluates the prospects of the third bid. By employing a qualitative, interpretative research method of in-depth interviews with Koreans from the grassroots level, journalists to local government officials, the paper aims to describe the experiences and lessons in relation to the past two attempts anddiscussthebidlegacyintermsofcultural,environmental,economicandpoliticalimpacts. Before the IOC’s decision in 2011, the paper demonstrates PyeongChang has a very solid Olympic bid for 2018.
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