Abstract
Platform-centric ecosystems run by Apple, Google, Microsoft, etc. enable the companies to magnify the values of their products and services on an unprecedented scale, by harnessing third-party add-on software such as mobile apps. Despite the importance, however, there is a dearth of empirical research that investigates how third-party developers’ continued participation is actually determined. This paper examined two different mechanisms increasing dedication to a platform and constraining exit from the platform, respectively. Specific factors in each mechanism and their casual relationships were tested and discussed in the context of Apple’s mobile platform.
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