Thinking of the blue ocean - strategy beyond the competition

Abstract

Throughout history, the competition had been the dominant strategy of different businesses that based on, the companies were trying to gain a greater share of the market. It should be noted, however, that the fierce competition causing it to be an oversupply. It should also be noted, that always gain a greater share of the market, and it does not mean increased profits. Hence, Researchers of blue ocean strategy convinced that the only way to win the competition is stop trying to win the competition. Instead of entering into a bloody competition of the Red Ocean, have to enter the infinite market space of Blue Ocean and try to create new demands. Blue Ocean market is a market that is still not clear the rules of the game and there are many opportunities for growth and profitability. In a word, blue ocean thinking argues that instead of getting a share of more than cake, we should seek to enlarge the cake. On the other hand, unfortunately, widespread negative effects of the global recession, in our country, also, is quite evident. Therefore, to solve the problems facing organizations in different areas of management, this study was conducted. This paper introduces the blue ocean strategy, then, provides the positive effects of using it. This article is a kind of applied research and the method of doing it, there is a description and analysis and library studies.