Abstract
In recent years, a growing body of literature has pointed to the salience and persuasiveness of populism all around the globe. Despite growing interest, systematic research on the content and effects of populist communication remains scarce. In the Dutch context of highly salient and electorally successful populism, this chapter explores how populist messages are framed in media discourse and public opinion, and how such messages affect voters’ opinions. The findings in this chapter first of all indicate that populism is a rare event in traditional media, but highly salient online. Populist messages are effective: They have an impact on voting behavior, populist attitudes, and perceptions of blame. The most susceptible citizens are those who believe they belong to an in-group of vulnerable citizens that are worse off than other groups in society. Taken together, this chapter provides systematic insights into how the central elements of populist communication can affect the opinions of citizens in the midst of an era of rising populism.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.