Abstract
The tension between the physical and the virtual is explored in the context of the quest for authenticity in tourism through the autoethnographic description of a participant on The Sound of Music bus tour in Salzburg. The tour demonstrates multiple interpretations of the contested concept of authenticity simultaneously including objective and subjective authenticity, staged authenticity, emergent authenticity, hyperreality, and existential authenticity, despite the tour operators' framing of the trip almost entirely in objectivist terms. As participants cross the boundary between lived and mediated experience, the juxtaposition of authentic and inauthentic reveals itself in the tourist's parasocial relationship with the characters in the movie.
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