Abstract

There is one final scene on Martha’s video that is worth discussing before summing up. Near the end of the evening, Cheryl turns inquisitively to Ted and says, “Hmm, the cologne you’re wearing, Ted, smells very nice. Is it Drakkar Noir?” “Yes,” replies Ted. “Do you like it? I decided to try it on because of an ad I saw a few weeks ago in a magazine.” “Oh, can you describe the ad to me?” retorts Cheryl. Ted’s description of the ad follows. “Well, actually, I remember the bottle was a ghastly, frightful, black color. It was placed right in the center of the ad. I also remember that the dark background was shattered by a beam of white light that just missed t he bottle but illumin ated the platfor m on which it stood. That had a biz a rre effect on me. I felt as if I were in awe of the bottle!”

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