Abstract
There are a number of theories and models that have been employed over the years in understanding and studying users' technology adoption behaviors. These theories and models focus on people's intention to engage in a certain behavior such as the adoption and use of new technologies. The Theory of Reasoned Action (TRA) is one of such theories that have been widely used in technology adoption as well as used in a number of other research fields as a foundation to such studies. Most of the Information Systems scholars, who have used this theory, have used only to set a foundation or help build other theories and models. TRA has therefore been compared with other theories and models for technological innovation, and found to be a strong theory for innovation adoption upon a few additions of other variables such as facilitating conditions, awareness of innovation by users, social pressure and user readiness.
Highlights
Theory of Reasoned Action (TRA) was formulated by Ajzen and Fishbein [1]
The fundamentals of the TRA come from the field of social psychology
Since the theory of Reasoned Action can be used in technology adoption and general research as a fundamental theoretical framework, this study finds it important in guiding the research process in Information Systems
Summary
Theory of Reasoned Action (TRA) was formulated by Ajzen and Fishbein [1]. This resulted from attitude research using the Expectancy Value Models [2]. The formulation came forth after trying to estimate the discrepancy that existed between attitude and behavior. Among other things, to explain how and why attitude affects behavior, which is very important in mirroring this study. Social psychologists suggest that attitude includes behavior and cognition, and that attitude and behaviors are positively correlated. This is the reason why Theory of Reasoned Action is well placed in conducting studies on technological innovation
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