Abstract
This article aims to demonstrate the analytical power of the imagery concept for an organizational analysis. The gaps in organizational studies justify building new reference pictures in the organizational culture, with imagery as a starting point, considering subjectivity as an object of the phenomenology investigation and imagery as an object of anthropology and sociology. The analytical perspective follows the sociology of the knowledge and, in this context, applications of anthropology, general sociology, analytical and social psychologies are presented. The result is an organizational imagery accessed by the objectivity of the subjects, through the language, where the images attributed to the reality emerge.
Highlights
Establishing relations between the imagery and the process of organizational change is intriguing and challenging because of its complexity, and because of the attempt that involves different theoretical trends in a single construction and for the unprecedented feature in the organizational field
It is assumed that the imagery presents significant analytical potential in organizational studies, if we consider subjectivity as an object of investigation of the phenomenology, and the imagery as an object of investigation of anthropology and sociology
Anthropology, and sociology that imagery and change try to establish a relation among themselves and are supported, having the company as a place of appropriation and sharing (Aktouf, 1993)
Summary
Establishing relations between the imagery and the process of organizational change is intriguing and challenging because of its complexity, and because of the attempt that involves different theoretical trends in a single construction and for the unprecedented feature in the organizational field. One of the analytical perspectives adopted here is the sociology of knowledge, for its focus on everything which involves knowledge This offers elements to comprehend the process by which a specific reality is solidified in the subject, develops, transmits, and maintains itself in social interactions in the organizational context (Berger & Luckmann, 2002). In the context of this theoretical essay, applications of anthropology and sociology for the investigation and comprehension of the phenomenon of change are presented through the collective imagery according to the way it manifests in organizations, which can represent obstructing or facilitating elements of change It is not the intention of this essay to advance in methodological proposals for the empirical investigation of the theme since the content of the case histories may vary according to the perception of each researcher’s reality, particularities of the interviewers’ personal history and the context where they build their imagery. The third part of this paper presents the final considerations
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