Theory, Ideology, Rhetoric: Ideas in Politics and the Case of ‘Community’ in Recent Political Discourse

Abstract

The article develops and applies a framework for examining the way in which ideas figure and re-figure in political discourse. The framework identifies three ‘levels’ of discourse: theory, ideology and rhetoric. These are distinguished by reference to the differing performative conditions pertaining at each level, which in turn explain differing styles and modalities. The framework allows a multilayered examination of political ideas, employing an analysis at one level in order to illuminate another. The framework is then applied to the case of the idea of community as it has figured in recent British political discourse and allows an elucidation of the ideological adaptations and rhetorical strategies in which the idea has featured. The analysis reveals the discursive complexities attaching to the use of ideas in politics.