Abstract
Abstract. The current paper describes an effort to develop an integrated theory – integrated mediated intergroup contact (IMIC) model – to account for the two types of mediated intergroup contact (parasocial and vicarious) that have been shown to help with prejudice reduction. To this end, our model applies concepts from intergroup contact theory, parasocial and vicarious research, and narrative transportation theory. The present research expands our theoretical understanding of how entertainment media can function as a tool for reducing prejudice toward various outgroups. The IMIC model accounts for the effects of the two types of mediated contact – parasocial and vicarious – and delineates the process of prejudice reduction.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
