Theories in the Flesh and Flights of the Imagination: Embracing the Soul and Spirit of Critical Performative Writing in Communication Research

Abstract

This critical essay describes and demonstrates the uses and unique contributions of performative writing as a form of inquiry into the materialities and mobilities of sociocultural communicative phenomena. Embracing an Anzaldúan approach, the author utilizes Mesoamerican Aztec and Chicanx history, iconography, and mythos to argue for an ontological reimaging of where research should begin and end. As a methodological intervention, this article challenges traditional impulses regarding where knowledge generation occurs, which knowledges are valid, and who counts as a valuable knowledge producer. By shifting genres, breaking grammatical rules, and creatively constructing poetics and rhythm (flor y canto), this “flight of the imagination” focuses on what Chicana, Latina, and indigenous scholars have termed “fleshing the spirit” or “spiriting the flesh.” By embracing the soul work and spirituality of writing, this piece offers an art-based approach to methodological inquiry that functions as a sharp critique of the White capitalist cisheteropatriarchal structure of higher education that maintains status quo understandings of knowledge. When rerouting our methodological impulses toward a critical and decolonial telos and embracing the soul and spirit of performative writing, I argue that our first move must be to make an ontological shift in how we see the world and our place in it—we must begin and end with “theories in the flesh.”