THEORETICAL PRINCIPLES OF EXCHANGE TRADING IN THE ASPECT OF DIGITALIZATION

Abstract

The purpose of the article is to determine the main directions of development of modern information technologies in stock trading. The article analyzes the results of scientific publications related to the problems of stock trading in Ukraine and formulates a conclusion about the need for a more thorough study of the problems of applying artificial intelligence in this area. The main technologies used in stock trading are characterized. Modern systems and technologies that were developed to facilitate stock trading are highlighted, namely: electronic trading platforms; high-frequency trading; Artificial Intelligence; blockchain; cloud technologies; social media. The main stages of the application of Artificial Intelligence in stock trading are described, with the definition of its main functions. The prospects of using digital platforms for stock exchange transactions are analyzed. Digital platforms have been proven to be a key component of digital business transformation, creating an online space for business, consumers and financial transactions and interactions. The advantages of digital platforms are ease of use, visual appeal, a combination of integrated analytics and personalized solutions. Digital currencies linked to platforms will become more differentiated than conventional currencies today, differing not only in their monetary functions but also in the functionality provided by the linked platforms. The economy of digital platforms has a positive effect on stock trading and currency competition. A comparison of bank-centered and platform-centered financial models in the case of their application for stock exchange transactions was developed. It has been proven that the main advantage of the platform-centric model is the use of Artificial Intelligence for stock trading. In fact, the platform described in the article performs the functions of a broker-consultant for clients, which not only concludes deals, but also generates the best options for them at a certain point in time (which is especially important when taking into account the second price fluctuations of exchange goods). Keywords: stock market, digitalization, fintech, innovative technologies, business.