Theoretical modelling of the collaboration between consumers and providers of educational services in the implementation of school’s mission

Aušrinė Gumuliauskienė,Jovita Starkutė

doi:10.21277/sw.v1i8.352

Abstract

The article deals with the problem of the collaboration between consumers and providers of educational services in the implementation of school’s mission. The concept of the consumers and providers of school services has been presented, the mission of the school of today has been defined, the contradictions of its implementation in the postmodern society have been highlighted, the importance of the collaboration between parents as consumers of educational services and pedagogues as providers of educational services in the implementation of school’s mission has been substantiated, the factors conditioning collaboration, the principles determining the involvement and participation of the consumers of educational services, and the essential elements of collaboration have been actualized. A theoretical interpretation of the concept of value creation in interaction has been presented. Referring to the analysis and meta-analysis of the development and structure of the collaboration process at school a theoretical model of the development of collaboration between consumers and providers of educational services at school has been conceptualized.

Highlights

Policy makers and theoreticians of education emphasizing the essential importance of education as a social phenomenon for society, the quality of its existence and development in future point out that the education of the 21st century has to meet a new qualitative level of contemporary postmodern society, which is conditioned by the intensification processes of the changes in all fields of life
The school of the 21st century must perceive the emerging issues related to the needs, expectations, involvement and roles of parents as service consumers as an opportunity and treat as a prerequisite striving to implement school’s mission
School must take into account the demands of society and market that encourage to focus on a different relation that is created with parents as consumers of educational services

Summary

Introduction

Policy makers and theoreticians of education emphasizing the essential importance of education as a social phenomenon for society, the quality of its existence and development in future point out that the education of the 21st century has to meet a new qualitative level of contemporary postmodern society, which is conditioned by the intensification processes of the changes in all fields of life. In order to implement school’s mission not the relationship between a provider and consumer of service is important but the relationship among school community members based on involvement and collaboration of community members, interaction between all the participants of educational process and active learning together. In order to implement school’s mission not the relationship between service provider and consumer is very important but the relation among school community members based on the involvement and collaboration of community members, their interaction and active learning together. It is very important that the collaboration of service consumers and providers be a significant field of school’s strategic management, and school managers have positive attitudes towards collaboration, be active initiators and participants of this process themselves, provide necessary support, encourage the community to develop school culture based on collaboration

Conclusions

Summary