Abstract
ABSTRACT The objective of the paper is to present the theoretical and methodological foundations of sociological discourse analysis (SDA) and to demonstrate the practical application of its procedural basis by way of an exemplary case that has as its theme the culture of devotion to organizations. The development of a practical SDA plan is a constructive and incremental process and its paths are outlined as procedures under development. There is no general and/or rigid rule on what procedures are necessary for achieving the research objectives; the contextualizing interpretation of the discourses will determine the practice. The use of SDA as an analytical lens enabled us to explore the internal dimensions of the discourse, considering the social reality in which it is produced and providing an understanding of the culture of devotion through the senses and meanings that are constructed by the workers of the company we studied.
Highlights
Qualitative social research, as a reflective and contextual process, has the function of reconstructing the researched reality by interpreting its objective and subjective aspects; it is about describing punctual social phenomena and their external relations, and making sense of and attribute meaning to human behavior and significant actions to the set of actors involved (Alonso, 1998).For this, there are several approaches which a researcher could take to access, unveil and interpret reality, or even, their object of research
It is necessary to get close to the “methodologies – both for the collection and analysis of empirical material – originated and constructed in sociology” – that is, more of a multidimensional amplitude tradition – that can be presented as alternatives to the standard research approaches that are already widely practiced in the field (Godoi, Mastella, & Uchôa, 2018, p. 35)
It is worth pointing out that, in practice, Sociological Discourse Analysis (SDA) leans both on the materialized text and on the social subject and language as a space of power dispute, conflict and ideology; it goes through the text and the context to achieve a social interpretation of the discourse
Summary
Qualitative social research, as a reflective and contextual process, has the function of reconstructing the researched reality by interpreting its objective and subjective aspects; it is about describing punctual social phenomena and their external relations, and making sense of and attribute meaning to human behavior and significant actions to the set of actors involved (Alonso, 1998). It is worth pointing out that, in practice, SDA leans both on the materialized text (internal textual analysis) and on the social subject and language as a space of power dispute, conflict and ideology (external textual analysis); it goes through the text and the context to achieve a social interpretation of the discourse This is one of its main differences to other DA approaches that develop a purely internal analysis (for example, classic content analysis and most of the French DA school) or external analysis (for example, critical discourse analysis) (Godoi, Mastella, & Uchôa ,2018).
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