Theoretical fundamentals of formation of investment potential of enterprises and directions of its development

Abstract

The article is devoted to substantiation of theoretical bases of formation of the enterprises investment potential and definition of perspective directions of its development. The views of scientists on the definition of the essence of the concept of "investment potential of the enterprise" are systematized. The classification of factors influencing the investment potential of the enterprise has been improved. The principles underlying the formation and development of investment potential are presented. It is established that the investment potential of the enterprise is formed under the influence of the peculiarities of the state of other main types of its potential, in particular, financial, production, infrastructure, labor, institutional, marketing. It is emphasized that the investment potential directly affects the achievement of various strategic and tactical goals of the enterprise. The key obstacles that hinder the development of investment potential of the enterprise are identified, such as: significant risk of investing in modern conditions, lack of proper regulatory framework, insufficient level of efficiency of enterprises' use of available resources, low qualification of management staff and others. The main barriers that arise in the way of building and using the investment potential of the enterprise are described. It was found that companies need to implement reforms aimed at improving investment opportunities, finding optimal ways to attract and conditions for the use of investment resources. The importance of creating a favorable investment climate in the country and regions is emphasized, the proposed measures to achieve this goal are outlined. In particular, it is necessary to: systematically monitor the opinion of investors, provide concrete actions to combat corruption in the country and provide comprehensive state support to investors, increase the efficiency of the legal framework of enterprises in our country, improve infrastructure innovation, financial, information and other market, etc. This will help companies to increase their investment potential and improve its implementation.