Abstract

Users' value of travel time (VOTT) and their responsiveness to toll changes (elasticity) for different trip purposes in the presence of time-of-day pricing is explored for drivers on the New Jersey Turnpike (NJTPK). An analytical model is developed by extending DeSerpa's classical time allocation model and relaxing the constant marginal utility assumption. This model joins users' time-of-day choices in the presence of time-of-day pricing and departure- or arrival-time restrictions. With traveler survey data collected to evaluate the NJTPK time-of-day pricing program, VOTT and elasticity functions for different departure-time choices and trip purposes are estimated. The main contribution of the empirical results is the finding that in the presence of time-of-day pricing applications, when the main choice of commuters is departure time rather than alternative routes or modes, VOTT and elasticity of a user are influenced by trip purpose, desired arrival time, and early or late arrival amount in addition to t...

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