Theoretical Competence Model of Fashion Designers in Co-Designed Fashion Systems

Abstract

This study analyzes the role and capacity of fashion designers in the co-design required by the changing environment of the fashion industry and by the spread of consumer-driven culture. Through a comparison of the roles of general fashion designers and co-design fashion designers, we derive a theoretical competence model with intervening conditions. To build up our theoretical competence model, we used a grounded theory as our qualitative research method and conducted in-depth interviews of both general fashion designers and co-design fashion designers. Based on this method, we categorized competence typologies and derived the paradigm model of fashion designers’ competence through axial coding. Finally, the theoretical competence model for co-design is summarized through a comprehensive analysis of general fashion designer competence models and co-design fashion designer competence models. As a result, general fashion designers’ competence expanded from conceptual competence for differentiated design development to executional competence with design leadership and strategic execution. On the other hand, co-designers were required to have holistic competence more than conceptual and executional competence. This was related to their active interaction and facilitation among stakeholders, holistic thinking and process management, and the integration of various sources and information.