THEORETICAL BASIS AND ANALYSIS OF THE DEVELOPMENT OF PROJECT-ORIENTED BUSINESS COMPANIES

Abstract

Today in the global economic crisis and the Covid / SARS-19 pandemic, issues of development and operation of business companies are more relevant than ever. The crisis of Covid-19, in addition to the global pandemic, dealt a devastating blow to the economy and business of the company, companies suffered the most financially. Development in the framework of proactive management of companies is based on following the required level of their competitiveness. This approach is adapted for business companies and connects the dynamics of external and internal business environment, the level of competitiveness, the level of innovative development, the system of goals of the business company and the system of goals of business development programs. The conceptual model of content management of the development program is analyzed, which establishes the compliance of the program goals with the main factors of competitiveness and determines the value of projects as ensuring the achievement of these goals. to ensure it. Methods of assessing the value of business projects as a measure of compliance of their results with the business objectives. The method is based on operations and properties of business projects, which allows to take into account the uncertainty of conditions and results of business projects, forming a two-parameter assessment of the value of the project - the business contribution to each goal and the degree of this contribution. This approach, in contrast to the existing ones, allows to take into account the achievement of goals in the following procedures for determining business content. It is established that synergy in business development programs is manifested in cost savings and increase the final value of business projects. The author identifies the main sources of business synergy, which are associated with costs. The formation of the effect of synergy in terms of the theory of business projects, which arises from the joint implementation of business projects under the program, which allows to assess with greater confidence the achievement of business goals and the necessary resources in uncertainty.