Theoretical Background, Type Analysis and Research Framework Construction of Strategic Entrepreneurial Decision-making Logic

Abstract

Strategic entrepreneurship research has drawn increasing attention from scholars recently. How to apply proper strategic entrepreneurial decision-making logic is an important issue for new ventures to create and capture value for survival and growth. The core logic of strategic entrepreneurship is to seek opportunities and competitive advantages simultaneously and its core behavior reflects the positive interaction between opportunity recognition and resource integration. Based on the characteristics of strategic entrepreneurial decision-making, this paper analyzes the characteristics of causation and effectuation as two types of strategic entrepreneurial decision-making logic and the relationship between them, and thus develops the research framework and propositions to explore the relationship among types of strategic entrepreneurial decision-making logic, strategic entrepreneurial behavior and firm performance, by using effectuation theory. Finally, it proposes future research directions. It helps to extend strategic entrepreneurship research and promote the development of effectuation theory, and provides theoretical guidance for constant strategic entrepreneurship to raise firm performance.