Abstract
This chapter introduces a conceptual and theoretical framework for understanding the behavioral demand for financial planning, specifically for life insurance. The basic background theories of this new framework are introduced and explained. Supporting these theories, the behavioral demand will be distinguished from the classic demand in economics as the term demand in economics has a different meaning depending on behavioral demand. The theories explained in this chapter are ecological systemic theory of family financial management, transformative consumer research, and chaotic dynamics in economics.
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