Abstract

The article deals with the main theoretical approaches to the definition of direct investment. The key advantages and disadvantages of the processes of foreign direct investment movement and the general determinants of attraction of foreign direct investment in the region's economy are determined. In order to analyze the investment climate in the region and make a decision on direct investment in the region's economy, the article analyzes the investment attractiveness of the region, which will determine the effectiveness of investment activity and investment activity in the region, which reflects the intensity of investment activity. It is noted that it is investment activity that determines the level of development of the region. Therefore, the state of production, the level of technical equipment, the possibility of solving social, economic, environmental and other problems at the regional level depends on the efficiency of its factor - regional investment policy. The analysis of the methods of investment attractiveness assessment of the region was carried out and the main objectives of attraction of direct foreign investments in the region were determined. The formation and integrity of domestic normative-legal regulation of the sphere of attraction of foreign investments in the regions is considered. The factors of investment activity of the region are determined and the innovative component of investment activity of the region is allocated. The factors of the investment activity of the region include the magnitude, innovative component of investment activity and the competitiveness of enterprises in the region. The necessary conditions for the scale of investment activity in the region are determined by the expansion of the object base for investment, an increase in the share of investments in the development of drivers, growth points, hubs of the region's economy, an increase in the share of investments that ensure the development and efficient use of human capital in the region; system work on attraction of investments and realization of investment projects. In addition, the conditions of the scale of investment activity of the region are considered in the article.

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