Abstract

The article deals with the theoretical and methodological aspects of the development of intellectual and creative abilities of children based on media education technologies. The main approaches that have developed in the world of science to this issue are studied, and the differences between them are outlined.Media literacy is, in general, a set of skills and abilities that enable people to analyze, evaluate, and generate information in different forms, genres, and types of different media. It is based on a model that encourages a person to ask questions about what they see, read, and hear. Through media literacy, a person acquires the ability to analyze media texts and distinguish the true from the false, the important from the insignificant, the narrow approach from the broad approach.

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