Theoretical and Applied Principles of Supply Chain Management under Crisis Economic Conditions: Strategic Aspect

Abstract

The article highlights the main methodological and strategic aspects of supply chain management under crisis economic conditions. The authors defined the essence of the concept of «supply chain». In the supply chain structure, it is possible to distinguish complete logistics chains, which, in turn, contain all key links and stages of the reproduction process, starting from raw material sources and ending with final consumers. New tasks related to the formation of rational logistics chains, supply chains and the construction of effective systems of their management have been analyzed. Comparative characteristic of supply chain management models is given. The key characteristic features include structural and conceptual, the level of interconnection with the enterprise strategy, the breadth of the set of activities, intra-organizational connections, inter-organizational connections, value forming factors, information support, etc. A new vision of economic transformation is established in logistics practice. Integration into global production networks will allow countries (especially Ukraine) to reveal their comparative advantages by focusing on specific tasks and industries. Modern production systems, which have become the end result of the dynamism of production factors, distribution and production networks, have been studied. The critical problems regarding the choice of existing corporate strategies by enterprises for their further effective expansion have been highlighted. The strategies available in the global economy have been analyzed, their advantages and disadvantages have been highlighted. In general, to establish the cumulative impact of all business processes on the level of performance of the supply chain, which will allow us to approach the measurement of the level of their synergistic effect, it is necessary to ensure constant monitoring of indicators in two areas: process and system. Under crisis economic conditions (in particular, instability of markets, destruction of well-established supply chains, in particular, due to military actions), there is a need for a quick response, complete modernization, and adaptation of the proposed logistics services throughout the supply chain. It has been proposed to form and offer a market of the latest, perfect, adaptive services to clients, which will allow balancing the unpredictability of the market with the need to obtain a stable, growing level of profitability.