Abstract
This article aims to provide research propositions of the relationship between internal and external contextual factors and strategies for reactive and proactive eco-innovation, defining the theoretical analysis model from these propositions. Therefore, this study is characterized as a theoretical essay, adopting the methodological procedure of literature review, through an analysis of national and international articles on the subject of eco-innovation strategy. As a result, the external and internal factors that affect the adoption of eco-innovation strategies were defined and propositions were made for their relationship. With this theoretical approach and the establishment of the factors, it was possible to design the theoretical model to analyze the impact of contextual factors on the adoption of eco-innovation strategies.
Highlights
This article aims to provide research propositions of the relationship between internal and external contextual factors and strategies for reactive and proactive eco-innovation, defining the theoretical analysis model from these propositions
Environmental management is of strategic value, since it is characterized by gains in reduced resources, costs, productivity and competitiveness
Blackburn (2008) suggests that firms do not take into account the environmental management programs as a proactive business strategy, with a view to its competitiveness
Summary
This study is characterized as a theoretical essay, adopting the procedure of reviewing national and international literature on the subject of eco-innovation strategy. In addition to expanding the knowledge on the topic, it should allow a critical assessment and identify areas of controversy in the literature, and formulate questions that need further research It was exploratory because it is considered a matter on which there is little theoretical, methodological and empirical knowledge. The study was outlined in the type of explanatory research, which aims “[...] to identify the factors that determine or contribute to the occurrence of a phenomenon This is the kind of research that best expands the knowledge of reality, because it explains the reason of things” The literature review was based on the analysis and assessment of national and international articles on the topic of eco-innovation and the adoption of strategies by organizations. The period of research and analysis of the articles was between June 2011 and January 2012
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