Abstract

What constitutes ‘good’ or ethical behaviour in business is a debatable issue in the increasingly modernistic profit-driven and materialistic world of the 21st Century. This article addresses this pertinent issue by examining the viewpoint of Orthodoxy as it relates to business ethics and ethics in general. It is argued that ethics as a distinct field of study cannot be found in the tradition of the Orthodox Church. What are the pitfalls of modernism when it comes to ethical issues in business as it is evident that modernism and Christianity diverge considerably. It is further argued that theology can undoubtedly make a distinguishing contribution to business ethics practice. Viewed through a moral realism lens, Orthodoxy communicates that any ethical vision is inseparable from and ultimately grounded in an Orthodox understanding of the Trinitarian Godhead. Viewed teleologically, the objective of human life is Theosis which commences in physical existence and continues into eternity in a spiritual sense. The limitations of the present study, as well as the areas of prospective research, have been taken into consideration. The paper nonetheless attempts to propose a tentative way of thinking about business ethics epitomising the implication of Orthodoxy for right business conduct.

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