Theme Park Loyalty Research: A Systematic Literature Review Using Histcite

Abstract

Purpose: This study explores developments and future in theme park loyalty research based on a systematic literature review using HistCite. Design/methodology/approach: This study is based on 47 articles published from 2005 to 2023 that were retrieved from the Web of Science database. This study utilizes bibliometric analysis and network analysis to investigate the structure and connections of knowledge related to theme park loyalty. Findings: The results demonstrate developments and future in theme park loyalty research. This is the first literature review in theme park loyalty research, and also the first systematic literature review by the use of HistCite. Research & Practical implications: The study can provide theme park loyalty researchers with a reference guide to the focus of previous studies and directions for future research. Through this study, practitioners can also identify critical operational factors that may be incorporated with current theme park loyalty research. Originality/value: As a summary of essential characteristics, this paper provides researchers with a useful reference guide to previous studies. This study presents a comprehensive overview of theme park loyalty research field and highlights the developments and hotspot within theme park loyalty research. Based on the results, the potential avenues for future investigation are provided.