Abstract
The author discussed the technology of building the library’s website devoted to local heritage based on practical experience. The essential features and relevant presentation formats (longread, storytelling) are described. The detailed set of structural elements and key services to be introduced to the webmaster as a requirements specification are formulated. Specific Internetmarketing instruments promote the web content. Based on the proposed technology, libraries will be able to draw up relevant requirements specifications for any type of cultural institution (e. g. library, museum, etc.), to include every service or element of external and internal system design essential for the institution’s mission. The requirements to website coding and content (information relevance and verification, multimediality, new forms of text presentation) are included. The tabulated services and structural elements of thematic websites will enable to formulate requirements to webmaster intelligently.
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