Abstract
The article categorizes travel media, describes their features, outlines the tools of communication of media resources related to tourism development, and substantiates the impact of travel journalism on the cultural development of the nation. The purpose of the article is to classify travel media and identify thematic, trends in the formation and development of tourism journalism in Ukraine. Thematic blocks of travel media that influence the formation of cultural consciousness of Ukrainian citizens with the use of content analysis and statistical research methods are identified. The analysis of more than 50 Ukrainian tourist media made it possible to distinguish the following topics: country studies, tips, lifestyle, art, nature and ecology, iconic figures, tourist infrastructure, marketing and trends, tourism development.
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