Abstract
The paper considers the impact of theatre critics on the West End's main theatres in 2003. The model takes account of the newspapersapos; circulations, the proportion of readers who are theatregoers, the nature of the different reviews and the size of theatres in question. Using a sample of 32 productions with open‐ended runs, the net financial influence of the reviews in 2003 is estimated at £18.7 million, equivalent to 6.3% of the Society of London Theatre's box office takings for the year.
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