Abstract
Over the ages, Theatre has played a vital role in spreading development communication among the societies. This paper attempts to introspect the role of Theatre as a mode of Development Communication in Jammu. This paper portrays the historical contribution of the Jammu Theatre. The paper is based on case study of two prominent Theatre groups of Jammu namely Natrang and Natraj Natya Kunj. The paper focuses on the part of theatre messages and its dissemination among the people. Interview method was used to collect the information from two focus groups. Information was further used to frame the conclusion, with reference to the role of theater directors, and their strategies behind the communication to create awareness in society. The theatre groups were chosen based on their track records as well as their popularity. The paper also highlights light the concept that Theatre is an important medium of communication that depicts community development and generating awareness among the people of Jammu.
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