Abstract
ABSTRACT The YouTube SEO Project directs students to research a target market’s needs using consumer search demand, create an engaging mobile video that responds to this demand, and use search engine optimization (SEO) to optimize and publish the video for searchers on YouTube.com. Students completing the project reported positive learning outcomes and consistently produced videos that generated their own search traffic by ranking well in YouTube search results. The project gives students practical experience with market research, video creation, and SEO while teaching them to consider consumer needs as well as the competitive landscape in order to identify market opportunities.
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