Abstract
Preface - Acknowledgements - Introduction - Context - The Origins of Branding - Values and Visions - Brands for the Next Century: Future Trends - Techniques for the Professional - Brand Worth and Evaluation - Corporate Brands - The Naming of Brands - Designing for the Brand - The Seven Routes to Successful International Branding - The World's Greatest Brands: Top Brands by Sector and Area - The World's Greatest Brands: An A-Z Guide - Index
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
